The smart approach

Project Genesis is based on a view that human society and government will continue to act decisively to address the causes of climate change, environmental degradation and its impact. Project Genesis will operate in all sectors with strategic and decisive action to address climate change and will create transformational change and economic benefits.

Energy

The International Energy Agency predicts that total global energy demand will increase by 48% between 2005 and 2030 if current trends continue and by 30% in an alternate policy scenario involving a drive towards energy efficiency. The Energy Information Administration predicts that global electricity demand will almost double by 2030. Whichever data is used, it is clear that the renewable energy sector must be significantly increased from 2006 levels of 30%.

The marginal cost of zero and low emission technology has been estimated at between US$12 and US$50 trillion. Project Genesis will address this market through an integrated suite of Genesis CleanEnergy™ and CleanBusinesses, supplying energy services approaching or at a zero net carbon footprint.

Land Use Commodities

Land availability will be placed under increasing pressures from a growing global population requiring substantial increases in food production, production of energy products, production of sustainable and conventional building materials from renewable and recovered sources and clean water. This will place unprecedented pressures on the availability of land for wilderness and natural ecosystems, in the process increasing the necessity to use less productive lands. Project Genesis will benefit production through emergent technologies in the production cycle.

Resources

Increasing levels of development implies increasing levels of consumption necessitating increased industrial production together with the resources required for such production. Project Genesis will provide and own materials through the entire life cycle covering an increasing range of products and sectors. These will include metals, plastics and construction materials.

Water

By 2050 it is estimated there will be 50% more people on the planet. There will be marked increases in levels of wealth, consumption and production requiring water for a large range of industrial processes, agriculture, human and environmental use. At the same time climate change is disrupting existing and future natural water cycles. Project Genesis CleanWater will meet this new demand through an integrated suite of water capturing, recycling and management technologies and businesses which will contribute to an increase in the provision of fresh water for human use and environmental flows.