Pioneering the smart business revolution
The founders of Project Genesis have a long history of successfully investing in environmentally based business, the provision of independent assessment and analysis of environmental impacts, industry advisory services including ethical and socially responsible accounting together with market and policy evolution.
Project Genesis is currently in the process of acquiring both CleanBusinesses and CleanTechnologies in CleanCoreMarkets around the world. Some of these present immediate opportunities for efficiency gain through improved management and integration. Others offer emergent CleanTechnologies and rights to CleanCoreMarkets.
The economics of Project Genesis revolve around a business model where resources are managed and their utility is maximised in perpetuity. Integrated businesses and partnerships will maximise value at every stage, based on the assumption of finite resources and finite pollution, including emissions.
Conventional economic growth models are based on an assumption of infinite resources and relatively unlimited pollution caps. However, some resources such as fossil fuels, minerals and forest timbers are finite and pollution "sinks" like the atmosphere and oceans cannot be used indefinitely without social, environmental and economic consequences such as global warming and ocean acidification.
Conventional business economics are based on a single use model. Resources are acquired, value is added and a product or service is sold. Few businesses take account of the limits to either the resource or the impacts of the product or service after it is sold.
Glossary of terms
- Clean is defined by the use of best practises and technologies to create a sustainable use of resources and processes in the supply chain. The aim is to create a sustainable, and then eventually eliminated, carbon footprint.
- CleanBusinesses are businesses currently supplying CleanProducts based on an existing collection or distribution footprint.
- CleanCoreMarkets are comprised of energy, water recycling and management, land, food and productive soils and resource recovery.
- CleanProducts are products and services supplied by CleanBusinesses in the areas of CleanEnergy, CleanWater, CleanResources, CleanFood and CleanLand.
- CleanStepChange is the next industrial revolution that will be driven by these environmental, market and policy drivers in the area of runaway climate change, growing population, spiralling consumption and massive regulation.
- CleanTechnologies are near, medium and long term technologies that will be capable individually and in aggregate of successfully integrating the growing and changing needs of CleanBusinesses and the planet.